"Chances of being struck and killed as a pedestrian increase 1100% after dark"

National Safety Council.

"Poor visibility of pedestrians is a major contributing cause of higher nighttime accident rates"

U.S. Public Health Service

"In a survey of safety specialists, reflectorization countermeasures were identified as having the highest overall rating as a means for reducing school children accidents during darkness"

U.S. Department of Transportation

"A person dressed completely in black wearing a thumb sized reflector is detected at longer distances than a person dressed completely in white"

Federal Highway Administration

"8 out of 10 drivers who struck people at night didn't see them. 95% of motorists who hit people at night are not ticketed for any traffic violations" 

Indiana State Police Reports.


Cornell University Cooperative Extension Program has published a report on "Action Wear: Clothing for Fitness". The report states that pedestrians walking along a road in dark clothing at night are first seen approximately 55 feet away, giving a driver less than one second reaction time. A driver traveling at 60 mph needs over 260 feet to stop. They list the following colors and visibility distances: BLACK/BLUE - 55 feet; RED - 80 feet; YELLOW -120 feet; WHITE - 180 feet; REFLECTORIZED - 500 feet OR MORE.
In the Scandinavian countries, where reflectors have been used by all members of the population since the early '60's, the nighttime pedestrian accident rate is 50% less than ours here in the United States. In the US, over 60% of pedestrian accidents and deaths occur in the dark says the National Safety Council. Wear or carry a reflector beginning today!

Be Safe - Be Seen with RUseeN Reflective Apparel!